ISSCIO December Blog: Recounting 2011

It is quite emotional to be writing the last blog of the year 2011. Another year has passed for the Intellectual Property Portal ISSCIO.com. Many things were achieved in the life of the site and some - experienced a backlash.

January - February

ISSCIO has started its path in 2011 with the increased emphasis on the new gTLD Topics and many functional additions to the pages, such as adding News and Links sections to the Topics.It is early to talk about success or failure of the News and Links sections: there were just some contributed by experts, yet we would like to consider it as a space for the future useful additions. From January the main workload and responsibility for the website transferred to myself, yet greatly supported and supervised by Lucas.

March

The biggest black spot of the year 2011 was, of course, the earthquake of March 11 that took lives of more than 20 000 people in Japan and left the northern part of the country in rattles, and the aftermath of herein. As an immediate result, General Manager of ISSCIO Lucas got stuck in the airport for 2 days on his flight to San Francisco; and I myself had to walk for 7 hours to reach my house with the transportation system in Tokyo and surrounding areas collapsed. Although we wish to think we could quickly restore the work on the site, we must admit this was the time when the work was going the slowest.

In March, ICANN approved the .XXX domain which until recently continued to be one of the most popular topics in ISSCIO.

April - July

Consequent months showed some positive improvements for ISSCIO in terms of increased popularity in Google. Furthermore, we implemented a clearer concept of ISSICO: “FIND”, “BE FOUND”, “CONNECT” that, we hope, explains better the essence of the site.

August - December

In the second half of the year we also included the Featured Topics, along with Twitter posts on ISSCIO front page. We want to believe that featuring on the front page heps the companies listed in ISSCIO acquire new clients, while the Twitts provide with the most current news.

We proudly acknowledge there were over 100 topic editions this year alone for contributing to which we are very grateful to our clients and colleagues.

Last, but not least, Thank you for your continuous support, participation and contributions to the site! We wish you all the very best in your business and personal life!

Olga Yevetska

ISSCIO Operations Manager

Why it is important to edit ISSCIO Topics

One of the most significant changes that occurred in ISSCIO over the course of the last month was almost tripled increase in visits to the site, starting from the second Friday of November.

We could see two reasons that contributed to such an increase in visits to the site. One of the reasons was the changed rules of Google SE. Summarized in a couple of words, Google added importance to the freshness of the site cutting on the “appropriate keyword” principle. As such, the page on the appropriate topic that has been updated the last would occupy the top position in Google as opposed to the page that has the best proportion of appropriate keywords.

Although the change in the values of Google could be arguable, the fact remains that there is now an increased importance for ISSCIO topics to be constantly updated. ISSCIO.com currently has over 800 Topic pages, many of which has been updated in the last months. While we make sure to renew 2-5 Topics daily, it is very important for the Experts to contribute and renew information on the topic of their expertise. We thus encourage ISSCIO Experts to login and edit the information in ISSCIO.com, check the information added by others and update the pages with the useful links and news about domain names and trademarks in their respective countries. This way, we can hope that ISSCIO topics will remain on the high position in the Google Search and help the Experts gain new clients.

The second reason for the increased visits to ISSCIO was the start of Landrush stage for the domain name .XXX, currently the most popular ISSCIO Domain Name topic. As we have always been making sure to update this topic of high interest of the Internet community with the latest facts, it is no wonder ISSCIO received extraordinary amount of visits to its DotXXX page.

With the wishes of success in your business,

Olga Yevetska

ISSCIO Operations Manager