Thursday, June 24, 2010

Good contributions and Google rankings

Since we started with ISSCIO.com we have concentrated our efforts on making the web site useful. We have come up with a system for contribution that actually allows you to see what each expert has added. On top of that we have designed a completely new rating system, both for topics and for questions, which encourages contribution and accuracy. Moreover, we added other features like the dashboard, follow topics and investing points. However, at the end of day, what makes a web site like ISSCIO.com useful is the information that it contains.

Indeed ISSCIO.com is developing little by little and starting to contain very useful information. This makes the site useful as reference when it comes to issues like trademarks in different countries. In addition to this reference data, it provides another important kind of information: lawyers that you can contact in those countries. This makes the site even more appealing to people that have to manage intellectual property and need to contact experts on the spot.

But the great news today is how that useful information has translated in to something very important for a web site: internet rankings. The first topics on ISSCIO.com, such as TM:Cyprus or TM:Turkey, today rank in the top page in google.com search results for keywords like “TM Cyprus” and “TM Turkey”. This means that this useful information is easier to find and already companies are coming to the site because of this.

Rankings are possible thanks to the content of those topics and the lawyers that contribute to them. The ISSCIO.com team would like to thank them and at the same time encourage other experts to contribute useful information. By doing so not only do they make the web site more useful but they get to be connected with more and more people that are looking for their services.

Lucas Vall
General Manager

Tuesday, June 1, 2010

INTA Meeting and first editions


Last week we took ISSCIO to the INTA 132nd Annual Meeting. Boston was a great host city; the weather was a little hotter than expected but nevertheless we were able to enjoy the city’s charming architecture and famous universities.

Mr. Kengo Matsumoto and myself participated as members of Brights Consulting Inc. It was a great chance to introduce ISSCIO (http://isscio.com) to partners and participating lawyers. In total we introduced the site to over 130 experts. These explanations included half day sessions at the Seaport Hotel during which we explained in more detail about the concept behind ISSCIO and invited lawyers to participate. In this way ISSCIO was “officially” launched within the expert community.

The reception from the lawyers who attended was great. The majority showed interest in participating as experts and even some logged in during Boston, despite their hectic schedules. We look forward to seeing them as experts in ISSCIO. We also received great feedback and questions that will definitely help us to make a better ISSCIO.

For those experts who could not come to the presentations, or that we did not have the chance to meet during INTA, we invite you to join ISSCIO. It’s free and it is a great way for companies around the globe to find you and your firm.

There have also been some more exciting developments in the last few weeks. We started to receive topic editions from expert firms. Topics such as Trademarks in Cyprus, Peru, Brazil and Turkey are already filled with great information. These topics have become a great starting point of reference for any firm looking to, for example, register a trademark in those jurisdictions as well as way to find experts to assist them.

This, in addition to the interest from lawyers during INTA Meeting, has given us confidence that ISSCIO is starting to move in the right direction. Indeed, we expect that during the next few months more content and law firms are going to be added to the site. These are the first steps to make ISSCIO a great portal to assist companies to do business around the globe and to find local experts.

Lucas Vall
General Manager