ISSCIO.com is getting better and better by the day. We surpassed the 50 experts mark, over 30 topics have been edited and we are getting more new additions all the time. But better than that the site is starting to be useful to Internet users looking for information thanks to the content provided by the experts. Indeed, thanks to Google many users have come looking for things like “trademark renewals spain”, “indonesia trademark opposition” or “registration and protection of collective trade marks in Tanzania” (wow!).
The site is indeed growing and now many more experts are added every day into our Expert list. ISSCIO.com, like many professional directories, has a list of experts where you can find an IP lawyer firm in many countries. This is indeed a very useful function for users that are looking for a lawyer in a specific country. For lawyers’ firms it is a chance to be listed and make their profile available to Internet users. They can even add their logo, for free (not like other directories). Moreover, they can even have a link back to their web page (great for SEO!).
But, and I think I have said this before, ISSCIO.com is much more than just lists of Experts. ISSCIO.com provides content, and with content, lists of experts that are knowledgeable about it and have proven so by providing that information. These expert lawyers’ firms are not only listed in the Expert list, but also in TOP EXPERTS, right in the same page with the information. TOP EXPERTS are part of the content (in other words, “Information & experts in one page”).
Why do we have TOP EXPERTS? Very simple: this way ISSCIO.com can rank experts based on their participation, and can list experts according to their expertise. This way ISSCIO.com promotes participation and creation of up to date and accurate information.
And you may ask, why would we want to have this information? Very simple: most users do not look for a lawyer, they look for information, and then for an expert lawyer. Well, with information and TOP EXPERTS in one page, a topic page contains all a user needs. That is why ISSCIO.com, and its content, are more than a simple professional list.
There is one final point I would like to make about content: topics are freely created, meaning that experts can add or delete information at will.
We have added some guideline questions to simplify edition but experts could also freely add links to a newsletter (even their own), news sources, or an interesting blog related to the topic. This is another way ISSCIO.com can become a very useful tool for the IP community.
Lucas Vall
General Manager
Tuesday, July 20, 2010
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