ISSCIO Concept: Better Explained

As I have already mentioned in the previous Blog, we have comprised a concept of ISSCIO, that, as we thought, captured the essence of the site the best. I promised to describe the concept in my later blogs and fulfill my promise here.

The concept of Intellectual Property Portal ISSCIO is based on the three pillars that we call “FIND”, “BE FOUND” and “CONNECT”.

The first pillar, “FIND”, highlights a purpose of the site as a directory of practical Intellectual Property information and experts on Trademarks and Domain Names for every country. It is the part applicable to both experts and users of the site.

The second pillar, “BE FOUND”, is directed on ISSCIO experts. As a rule, IP firm representatives sign up or contact us to be listed in ISSCIO directory. They, then, help adding information on topics and get listed in the “Top Experts” list for each topic. As the majority of ISSCIO users arrive to the topics first, the “Top Experts” are easily seen by the users and thus easily “found” by them.

The last pillar, “CONNECT” is again directed on both users and experts. It highlights the interactive character of the site where it is possible to contact the experts on each Intellectual Property topic directly or interact with them in the forum (Q&A).

Furthermore, we tried to emphasize the main features of ISSCIO.com using the next 5 characteristics:

FREE
All the information is accessible for free on the internet

OPEN
Experts: Your firm can be found by everybody
Users: You can see profiles of all the experts

INTERACTIVE
Experts: Forum that allows you to interact with colleagues and potential clients
Users: Forum that allows you to interact with the experts

RANKS HIGH IN GOOGLE
Over 800 ISSCIO pages are shown for specific Intellectual Property searches

HELPS PROMOTING YOUR PRACTICES AT NO COST
Experts: All the activities in ISSCIO are free of charge, including featuring your firm along the information
Users: All the activities in ISSCIO are free of charge, including contacting the experts.


We would love to hear your feedback on our better explanation of ISSCIO, so please leave your comments here or write to us!

Wishing you all the best,

Olga Yevetska
ISSCIO Operations Manager

A Brief Update on Golden Week, INTA and ISSCIO Topics

Japan is in the midst of as called “Golden Week” right now, a week of tightly set national holidays and one of the two short periods of official vacations for company workers here. In this respect we do expect some slowing down in the overall activity of ISSCIO team. Yet, the work on some ISSCIO projects continues full-fledged: there is an upcoming INTA meeting to prepare for, among others.

We are planning to bring to the meeting a renewed concept of ISSCIO; I will reveal and explain this concept in the post following the conference. As far, the booklets are ready, along with, finally, my business cards. In the booklets that will be distributed on the INTA meeting, we tried to capture the essence of ISSCIO and briefly list the recent developments of the site.

One of such developments is the growing popularity of ISSCIO in Google that we found to go in almost perfect correlation with the content of the topics. In this respect, we are happy to tell that many topics have been edited by the experts recently who joined our efforts of completing the topics; we are very grateful to these experts for taking time and answering some ISSICO questions. Among others, the topics of DN: Croatia (http://isscio.com/TopicDetail?topic_url=DN:Croatia), TM: Azerbaijan and TM: Indonesia got edited with some questions completed in TM: Pakistan etc.

While there will be some other good news for ISSCIO coming soon, we wish you all the very best in your practices and, to our colleagues in Japan, a peaceful, relaxed and enjoyable vacations.

Olga Yevetska
ISSCIO Operations Manager